What started as a desire to refine our own everyday essentials has grown into MONARC - A brand shaped by intention and a commitment to going above the usual. 

 

Discover the story behind us below

THE MONARC PHILOSOPHY

Our Philosophy MONARC was founded on a simple belief: being well dressed is essential in the modern world. Your appearance is more than just a surface. It shapes first impressions, influences how you are remembered, and reflects how you move through life.

 

We created MONARC as a way to elevate our own style, focusing on timeless essentials that carry presence and intention. Because style should not be reserved for rare occasions, nor should your best-dressed day be your last.

MONARC exists to refine everyday expression eyewear and boots to become part of how you are seen and remembered.

COPENHAGEN BASED

MONARC is a Danish eyewear brand.

At the center of MONARC stands Carl O. Monarc. Born to Danish heritage.

 

Before MONARC, and throughout his life he served as an army officer, a profession where presence, posture, and control were not optional.

 

C. O. Monarc was known for an impeccable sense of dress. Always composed. Always deliberate. Strong, square frames with distinct lenses became part of his identity, not as ornament, but as uniform. 

 

For him, eyewear and polished footwear were never an accessory. It was a statement of intent.

MONARC was created as an extension of this philosophy. A brand devoted to timeless essentials that carries presence before you even speak. Each design is shaped by disciplined proportions, and an insistence on enduring relevance.

 

MONARC exists for those who understand that how you present yourself shapes how you are perceived  and for that matter remembered.

carl o. monarc

Carl O. Monarc is the founder and designer of Monarc, an fashion brand rooted in classic European fashion ideals and brutalist design principles. Guided by uncompromising geometry, his work rejects trends in favor of permanence with each design being stripped down to its most dominant expression.

 

"Monarc eyewear and boots are intentional, heavy in presence, and built to endure. No ornament. No apology. Only form, function, and control."

CARL MONARC

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